Yemi Alade has sealed a worldwide licensing agreement with Universal Music Africa (UMA) also known as to Universal Music Group West Africa which is an affiliate of Universal Music France (UMF).
Thank you for reading this post, don't forget to subscribe!The Nigerian Afropop singer and songwriter whose real name is Yemi Eberechi Alade signed the exclusive worldwide multi-year deal with UMA systematically making her record label, Effyzzie Music Group and UMA partners of which UMA will serve as the international roll-out partner for the project.
UMA partnership Yemi Alade further shows the willingness of the international music company to strengthen her position in West Africa especially in Nigeria which is the home of Africa entertainment. Considering Yemi Alade success in the music industry so far is the first female pop artiste in Africa to hit 100 million views on Youtube and VEVO with her song ‘Johnny’ which is now the most viewed music video from any female pop artiste in Africa. Also, her record of being the first African female artiste with 1 million subscribers on YouTube makes her the perfect match for the deal.
See MD of Universal Music Africa, Moussa Soumbounou’s statement during the announcement below
“Yemi Alade is one of the few artists in the history of African urban pop music to reach such a high level of notoriety. We at Universal Music Africa are all huge fans of Yemi Alade and her music and with what she has already accomplished with Effyzzie Music Group, we believe that our new partnership will only further elevate her superstar status globally. We are excited and proud to support her in this new phase of her career and help her reach even greater heights.”.
Olivier Nusse, Chairman and CEO of Universal Music France, said:
“It is a real opportunity for Universal Music to have the confidence of such an artist. Her talent and impact on African and even world pop music are undeniable, and it is with great humility but even more ambition that we will support her project, with the help of the other subsidiaries. Africa is more present than ever on the world music scene, and Universal Music Group through such a partnership, confirms its ambitions, but also its leadership.”.
Taiye Aliyu, CEO and founder of Effyzzie Music Group, added:
“We at Effyzzie Music Group and Yemi Alade are pleased to be working in partnership with the Universal Music Group, changing the narrative of African music, one artist at a time. The Future is Africa.“
Meanwhile, Yemi Alade recently drops her fourth studio album titled “Woman Of Steel” which shows her fearless and strength with the album poster speaking strength and panache characteristics. The album features Rick Ross, Angelique Kidjo, Duncan Might and Funke Akindele.
