Veteran Nollywood Icon Kanayo O. Kanayo Warns of Perils in YouTube Casting Trends

 Renowned Nollywood veteran Kanayo O. Kanayo has issued a passionate critique of the emerging YouTube casting practices that prioritize “fine faces” and celebrity status over genuine acting talent, warning that this trend could jeopardize the long-term vitality and creativity of Nigerian cinema.

Speaking out on his own YouTube channel’s direction, the actor emphasized a return to authentic storytelling as essential for nurturing new performers and sustaining the industry’s magic.

Kanayo, a fixture in Nollywood for decades known for his powerful roles, expressed frustration with the platform’s shift toward favoring a narrow pool of popular influencers and stars, often at the expense of emerging artists. “Movie-making is about being a good actor, a good performer—not just a pretty face,” he declared. He drew parallels to past eras when sponsors overlooked talented individuals deemed unmarketable, a pattern he sees repeating in the YouTube boom where “acclaimed faces” dominate bookings, leaving little room for fresh talent.

The actor highlighted how some YouTube personalities claim unavailability for months on end, questioning how the industry can innovate or introduce new stories under such constraints. “How do we create magic? How do we encourage new actors if it’s only the self-acclaimed faces?” Kanayo asked, advocating for his channel to focus on quality narratives and skilled performers regardless of fame.

This commentary arrives as Nollywood evolves rapidly with digital platforms offering global reach but risking homogenization. Critics echo Kanayo’s concerns, arguing that an overemphasis on popularity could stifle diversity and depth in storytelling. As the industry balances commerce with artistry, his words serve as a call to action for filmmakers to p