U.S. Supreme Court Upholds FDA’s Ban on Fruit-Flavoured E-Cigarettes to Protect Youth

In a unanimous decision, the United States Supreme Court has upheld the Food and Drug Administration’s (FDA) authority to ban fruit- and dessert-flavoured e-cigarette products, citing concerns over their appeal to minors and potential health risks. 

This ruling marks a significant victory for public health advocates who have long campaigned against flavoured vaping products. 

The FDA’s decision to prohibit these flavored e-cigarettes was based on evidence suggesting that such products are particularly attractive to young people, leading to increased rates of nicotine addiction among adolescents. The agency has approved only a limited number of e-cigarette products, all of which are tobacco or menthol flavoured, maintaining that it has not imposed a categorical ban on flavored e-cigarettes. ​

E-cigarette companies had challenged the FDA’s ban, arguing that the agency had unfairly shifted its standards for approving vaping products. However, the Supreme Court sided with the FDA, reinforcing the agency’s mandate to regulate tobacco products and protect public health. ​

Public health officials have expressed support for the ruling, emphasizing its importance in curbing the rise of vaping among teenagers. They highlight that flavoured e-cigarettes have been a significant factor in the surge of youth vaping, leading to concerns about long-term health consequences and nicotine addiction.​

The Supreme Court’s decision is expected to have a substantial impact on the e-cigarette industry, prompting companies to reevaluate their product offerings and marketing strategies. It also underscores the judiciary’s role in upholding regulatory measures aimed at safeguarding public health.​