Tiwa Savage Challenges “Big 3” Narrative in Afrobeats

Award-winning Afrobeats star Tiwa Savage has addressed the recurring “Big 3” narrative in African music, clarifying her earlier statement during her London album launch concert. The phrase, “F**K the Big 3,” which gained traction on social media, sparked debates over whether it targeted the trio of Davido, Burna Boy, and Wizkid.

During a recent interview on The Breakfast Club in the United States, Tiwa explained that her intention was not to attack the artists themselves but to critique the reductive labeling of African music. “Not f**c them. But like F that narrative. This is a continent with so many artists, but we keep reducing it to three artists every time,” she said.

Tiwa also acknowledged the influence of the Big 3, noting that their large, active fan bases contribute to the persistence of the narrative. She emphasized the need to recognize other stars whose work has also contributed significantly to the growth and global visibility of Afrobeats.

Broadening the Spotlight: Beyond the Big 3

Tiwa listed several artists who deserve recognition alongside the Big 3, including Diamond Platnumz, Flavour, Yemi Alade, Tems, Asake, and Rema. She pointed out that talent across the continent is far more extensive than the focus on three superstars suggests. “If we were to go talent for talent, mic for mic, I’d not just be among the Big 3, I’d be Big 1,” she said.

The call for inclusion aligns with a wider movement in Afrobeats, where emerging stars such as Rema have advocated for expanding the Big 3 to a Big 4, reflecting their significant contributions and global hits. This conversation extends to artists like Ayra Starr, Omah Lay, and other African musicians making an impact internationally.

Fans have also highlighted figures like Olamide Baddo, Kizz Daniel, Flavour, and Yemi Alade, noting that the Big 3 focus often overshadows other performers who are actively shaping the music industry.

The Big 3 in Context

The concept of a “Big 3” is common across sectors, serving as shorthand for leading performers or dominant players. In American hip hop, Drake, Kendrick Lamar, and J. Cole are often referred to as the Big 3 rappers, while in the English Premier League, Manchester United, Arsenal, and Chelsea historically formed the Big 3 or Big 4 clubs before the inclusion of newer teams expanded the classification.

Similarly, industries such as banking, taxation, automobiles, and luxury goods use “Big 3” or “Big 4” to designate leading companies. In Afrobeats, Davido, Burna Boy, and Wizkid are recognized for their consistent success, widespread influence, and contribution to the genre’s global growth.

However, Tiwa’s clarification underscores that while the Big 3 remain central to Afrobeats’ international identity, the contributions of other artists warrant acknowledgment, particularly as the genre expands beyond Nigeria and across the African continent.

Global Growth and Recognition of Afrobeats

Afrobeats has increasingly gained international traction, with collaborations spanning the United States, Europe, and Asia. The genre’s growth highlights the importance of inclusivity and recognition for multiple artists driving its popularity. By challenging the narrative that limits recognition to three artists, Tiwa Savage adds to the dialogue on equitable representation in the industry.

Her statement has sparked broader discussions among fans and media outlets, encouraging audiences to consider the depth and diversity of African music. It also reflects ongoing efforts by artists to claim visibility, shape narratives, and ensure that emerging talents are not overlooked.

Looking Ahead: Inclusion in Afrobeats Recognition

While the Big 3 continue to dominate headlines, the expansion of Afrobeats globally means that recognition must adapt to encompass a wider pool of talent. Industry stakeholders, media, and fans are increasingly noting the importance of celebrating artists whose contributions elevate the genre collectively rather than focusing solely on the most prominent figures.

Tiwa Savage’s comments contribute to a growing movement advocating for fairness and visibility in Afrobeats, ensuring that the achievements of rising stars are appreciated alongside established icons.\

Read also: Tiwa says she is scared of love