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Mr. Fido Addresses Label Controversy Amidst Teaser of New Single

Mr. Fido Addresses Label Controversy Amidst Teaser of New Single

Nigerian music sensation Awosika Olayemi Josiah, popularly known as Mr. Fido, has recently been at the center of a controversy involving his former music marketing company, Cidar Africa. The artist has accused the company of exploiting him financially, claiming they contributed little to his success while profiting significantly from his work.

In a candid post on social media, Mr. Fido asserted that marketing companies like Cidar Africa create an illusion of indispensability, making artists feel reliant on them while pocketing substantial profits. He urged fellow artists to be vigilant, stating, “Marketing company go make you feel like na them dey help your life, whereas na you dey make money for them.”

Mr. Fido’s breakout hit, “Awolowo,” went viral under Cidar Africa’s marketing efforts, solidifying his place in Nigeria’s competitive music scene. However, following the success of “Awolowo,” he ventured away from Cidar Africa, releasing tracks like “Mr. Lover” and an “Awolowo” remix with another label, which did not achieve the same success. This led to his return to Cidar Africa, which then marketed his hit “Joy Is Coming.” Despite this history, Mr. Fido has expressed dissatisfaction with the company’s role in his career.

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In February 2025, Mr. Fido announced a new partnership between his own imprint, Oosha Records, and the international label EMPIRE. This collaboration aims to expand his global reach and signifies a strategic move to reclaim control over his music career.

Amidst the controversy, Mr. Fido has teased a new single titled “Na God Dey Run Am,” generating excitement among his fanbase, Oosha FC.

Mr. Fido’s statements have sparked discussions within the music industry, with some criticizing his dismissal of Cidar Africa’s role in his success as ungrateful, while others highlight the need for transparency and fairness in artist-marketer relationships. The controversy raises questions about the dynamics between emerging artists and the companies that promote them.