Big Brother Naija Season 4 winner Mercy Eke has celebrated her 35th birthday in grand style, announcing the acquisition of her third house in Lagos. The reality star, entrepreneur, and actress shared the news with her 5.8 million Instagram followers on Monday, sparking an outpouring of congratulatory messages from fans and celebrities.
In a video post, Eke displayed a bunch of house keys, wine, flowers, and balloons spelling “New Home.” She also shared a photograph holding what appeared to be her property documents, with a glimpse of the home’s elegant interior revealing a spacious and tastefully designed living space.
Her post, captioned “Ikoyi Landlady. New home. This young girl from Imo State owning her 3rd home in Lagos! What a journey, what a blessing. Thank you Lord! Birthday made extra special!” quickly went viral, garnering over 112,000 likes, more than 900,000 views, and 7,000 comments within hours.
Eke also penned a personal note to mark the occasion, reflecting on her journey over the past decade. “Happy Birthday to me. Today I celebrate not just my age, but my journey. From tough battles to quiet wins, I’ve grown stronger, wiser, and braver. I honour the resilience, the lessons, the faith that kept me going, even when no one was watching.”
From Reality TV Winner to Business Mogul
Mercy Eke rose to national fame in 2019 when she became the first female winner of Big Brother Naija, a feat that established her as one of the most influential alumni of the popular reality show. Following her win, she quickly expanded her brand, launching MNM Luxury and Lambo Homes, and venturing into acting with roles in Fate of Alakada and Netflix’s Shanty Town, where she starred as Jackie.
Her property acquisition on Monday adds to her growing portfolio of investments. Eke purchased her first house in Lekki in October 2019, shortly after winning BBNaija, and her second property in September 2021 on her 28th birthday. Her decision to buy a third home in the upscale Ikoyi area is seen by fans as a sign of her continued financial growth and smart investment strategy.
The announcement drew congratulatory messages from fellow celebrities including AY Comedian, Destiny Etiko, Kelly Rae, and Erica Nlewedim. Many fans celebrated her as a model of consistency, hard work, and reinvention in Nigeria’s entertainment industry.
Celebrity Real Estate Boom in Lagos
Mercy’s announcement also reflects a wider trend of Nigerian celebrities investing in prime real estate in Lagos. In recent years, public figures have increasingly shared their home purchases online, often turning these milestones into major social media events that double as brand-building opportunities.
Ikoyi, where Eke’s latest property is located, is one of the most expensive neighbourhoods in Lagos, known for its luxury homes and proximity to the city’s commercial hubs. Analysts note that high-profile purchases by celebrities help shape public perception of success and inspire young fans to pursue entrepreneurship and financial independence.
Eke’s journey continues to resonate with her audience, particularly because she has remained visible and relevant even after her time on BBNaija. Her return to the show in 2023 for the All Stars edition, where she emerged as first runner-up, reminded fans of her staying power in a fast-changing entertainment landscape.
As she steps into a new year, Eke’s message of gratitude and growth has struck a chord with her followers, solidifying her status as not just a reality TV star, but a businesswoman and public figure who continues to redefine her brand.
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