Imisi Receives ₦150m Grand Prize After Winning BBNaija Season 10

Big Brother Naija Season 10 winner, Opeyemi Ayanwale, popularly known as Imisi, has officially received her ₦150 million grand prize, marking the end of the show’s milestone “10/10” edition. The prize presentation, which took place in Lagos on Tuesday, was attended by sponsors, fellow housemates, and excited fans, drawing cheers and celebration across social media platforms.

The 23-year-old actress and fashion designer from Oyo State looked radiant in a bright red outfit as she received her symbolic cheque and brand-new white Innoson SUV. The car, wrapped in golden ribbons, stood as a symbol of triumph for the young star whose journey captivated millions of viewers across Africa.

Imisi’s moment of glory was marked by flashes of cameras and rounds of applause from attendees, including Multichoice Nigeria executives, brand partners, and the show’s host, Ebuka Obi-Uchendu. Social media erupted shortly after with congratulatory messages and trending hashtags such as #ImisiTheQueen and #BBNaija10Winner, as fans celebrated her emergence as one of the most relatable and consistent housemates in the competition.

Over the course of 72 days, Imisi outlasted 28 other contestants, navigating the highs and lows of life inside the Big Brother house, from emotional confrontations and group challenges to alliances and moments of solitude. Her composure, warmth, and emotional intelligence set her apart, gradually earning her a loyal fan base that carried her to victory on the final night.

She garnered 42.8% of the total votes in the season’s decisive finale, securing a comfortable lead over her closest rivals, Dede (15.94%) and Koyin (15.23%). Other finalists, including Sultana, Kola, Jason Jae, Mensan, Isabella, and Kaybobo, followed with lower percentages, rounding off what many fans have described as one of the most competitive editions in the show’s history.

A Journey of Grace and Strategy

Imisi’s rise to the top was defined by authenticity and quiet determination. Unlike some housemates who leaned on loud personalities or controversy to attract attention, her approach was rooted in empathy and calm strength. These qualities resonated deeply with audiences who viewed her as genuine and emotionally grounded, a refreshing contrast to the typical drama-driven gameplay that often dominates the show.

Her ability to stay centered under pressure and maintain her composure during conflicts helped her win the respect of both fellow contestants and fans. Even critics who initially dismissed her strategy later acknowledged her adaptability and resilience.

However, as with many BBNaija winners, public conversation has continued around her perceived “pity vote” strategy, a label some fans used to describe her gentle and emotionally expressive gameplay. While opinions remain divided, most viewers agree that Imisi’s victory was a product of consistency, sincerity, and emotional intelligence rather than manipulation.

After the finale, she expressed gratitude to her supporters in a brief appearance at the Multichoice studio, where she was seen celebrating with friends, sponsors, and fellow housemates. Her humility and warmth in interacting with others after her win only reinforced the public affection she had built throughout the show.

Reunions and Reflections

Beyond the spotlight on Imisi, the emotional aftermath of the show also drew attention. Evicted housemates reunited in Lagos for the prize presentation ceremony and a mini celebration marking the end of a life-changing experience.

One viral clip captured a touching moment between Isabella Georgewill and her young son, Jason, whom she hugged tearfully after reuniting with him for the first time since leaving the house. The video quickly spread across social media, with fans praising the mother-son reunion as one of the most heartwarming moments of the season’s conclusion.

Other housemates, including Dede, Kaybobo, Thelma, Mensan, Rooboy, Koyin, and Gigi Jasmine, joined in the celebration, reflecting on their time in the house and their plans for life after the show. For many, participation in the tenth season represented a pivotal moment, an opportunity to gain visibility, grow their personal brands, and connect with a pan-African audience.

For Multichoice Nigeria and the show’s sponsors, the conclusion of Season 10 symbolized a decade of cultural impact, audience engagement, and entertainment innovation. The “10/10” edition not only marked a milestone for the franchise but also reinforced its reputation as one of Africa’s most influential reality television platforms.

As the spotlight shifts from the Big Brother house to the wider world, all eyes are now on Imisi. With ₦150 million, a new SUV, and an enormous fan base behind her, she steps into the next phase of her journey, one that many expect will extend far beyond the reality TV stage and into a promising career in entertainment, fashion, and brand influence.