Imisi Crowned BBNaija Season 10 Winner After Ten Weeks of Strategy and Drama

A Grand Finale of Twists and Triumph

Opeyemi ‘Imisi’ Ayanwale has emerged as the winner of Big Brother Naija Season 10, claiming the ₦150 million grand prize and sealing her place as Nigeria’s newest reality TV sensation. The 23-year-old actor and fashion designer’s victory on Sunday night marked the end of an intense ten-week competition that tested wit, resilience, and authenticity inside Big Brother’s house.

The finale of the “Next Level” edition delivered all the suspense and emotion fans have come to expect. Nine housemates competed in the final showdown, with millions of viewers glued to their screens as the results were verified by Deloitte and confirmed by M-Net.

The atmosphere in the live studio was electric as Imisi’s name was announced, a culmination of weeks of strategy, alliances, and emotional moments that kept fans captivated across the continent.

Her journey from an underdog to the ultimate winner stood out as one of the most inspiring arcs in the show’s history. When the confetti fell, Imisi’s calm and humble composure reflected the grace with which she played her game, steady, strategic, and authentic.

Her triumph adds her to the ranks of past BBNaija champions such as Whitemoney, Mercy Eke, Phyna, and Ilebaye, each remembered for their distinctive personality and story.

Before the crown moment, however, the show’s host, Ebuka Obi-Uchendu, kept tensions high with a string of unexpected evictions that shocked both fans and the housemates.

Kayode, fondly called Kaybobo, and Isabella George were the first to be evicted from the finale night. Both had enjoyed a massive fan following, Kaybobo for his humour and easygoing energy, Isabella for her fiery confidence and unfiltered charisma. Their exit drew loud reactions from the audience and set the tone for what would be a night of surprises.

Moments later, Jason Jae and Mensan were evicted, narrowing the field to five. The two had been consistent players, known respectively for Jason’s calm strategy and Mensan’s creativity and charm. Their departure signaled just how unpredictable this season had become.

Kola, Sultana, and Koyin soon followed in rapid succession, leaving the final two, Dede and Imisi, to battle for the ultimate prize. When Dede was announced as runner-up, it was clear that the crown was Imisi’s to wear.

Imisi’s Rise: The Calm Storm of Season 10

Throughout the Next Level season, Imisi distinguished herself not through loud theatrics, but through quiet strength and emotional intelligence. Her calm yet firm demeanor earned her respect from housemates and admiration from viewers. She avoided unnecessary drama, built strategic alliances, and navigated the highs and lows of house politics with composure.

Her growth was gradual but undeniable. In the early weeks, she was viewed as the “quiet creative,” often underestimated. But her consistency, empathy, and strategic awareness began to shine through.

Her defining moment came in Week 6 when she won the Head of House challenge, a turning point that solidified her leadership qualities and boosted her popularity. Under her guidance, her team won consecutive tasks, and she became a symbol of stability in a house often defined by chaos.

She also excelled in brand-sponsored challenges, combining creativity with discipline, traits that made her a standout contestant. Beyond competition, her authenticity and emotional vulnerability during diary sessions drew empathy from fans, while her close friendship and emotional connection with another housemate added warmth to her story without overshadowing her individuality.

Online, fans dubbed her “the calm storm,” a reflection of her ability to move silently but effectively — influencing outcomes without dominating conversations. By the final weeks, polls and social sentiment had already begun tilting in her favour, and her fan base grew into one of the largest in the show’s history.

Season 10: The Next Level in Entertainment

Big Brother Naija Season 10, themed “Next Level,” lived up to expectations, pushing the boundaries of creativity, competition, and social engagement. It introduced new twists, unpredictable nominations, and a cast of housemates whose contrasting personalities kept audiences invested.

Kola was known for his quiet intelligence and observational gameplay, while Sultana’s confidence and boldness made her one of the season’s strongest personalities. Koyin blended humour and empathy, winning hearts for her authenticity, while Mensan’s artistic flair and inventive ideas earned admiration despite occasional overconfidence.

Jason Jae played the long game with calm intellect, while Kaybobo brought comic relief that lightened the house’s atmosphere. Isabella, on her part, remained the unapologetic voice of truth, fiery and bold till the end.

Together, they created one of the most balanced and entertaining casts in BBNaija history. The production team also introduced several innovations, including real-time social media interactions, more immersive brand collaborations, and an upgraded house design that reflected modern Nigerian aesthetics.

The tenth season broke streaming records across multiple platforms, reinforcing BBNaija’s position as Africa’s most-watched reality TV franchise. For M-Net and Africa Magic, the success reaffirmed the show’s cultural influence, not just as entertainment, but as a platform for self-expression, business growth, and social conversation.

Imisi’s victory now symbolizes the power of authenticity in a show often driven by spectacle. Her story, that of a quiet, grounded young woman who relied on emotional intelligence and steady determination, resonates beyond television. As she prepares to begin her post-show journey, endorsements, media appearances, and new creative projects are expected to follow.

In a season that tested resilience, strategy, and connection, Imisi emerged as the true embodiment of the Next Level spirit, a reminder that in the Big Brother house, strength isn’t always loud; sometimes, it’s calm, consistent, and quietly unstoppable.