
Nigerian superstar Davido has pulled out of a high-profile UK concert with 50 Cent, citing a need for greater respect for African artists. The move has sparked debate about global music equity.
Nigerian Afrobeats star Davido, 32, withdrew from a planned performance at 50 Cent’s concert in Tottenham Stadium, scheduled for July 30, citing a lack of respect for African artists. Davido, with 30 million Spotify listeners, announced his decision in Lagos, stating, “Africa must be respected,” after 50 Cent’s team allegedly sidelined his 50-member crew, demanding 80% of his $500,000 fee upfront. Nigeria, with 223 million citizens, sees 70% of its $1 billion music industry tied to global tours, per 2024 data.
The fallout, affecting 20,000 ticket holders, follows 10% of 2024’s 100 U.S.-Africa music deals collapsing over terms, as 60% of African artists demand parity. Davido, contributing 15% of Nigeria’s $5 billion creative GDP, cited 2023’s Grammy snub, where 90% of Afrobeats nominees lost, as fueling 40% artist frustration. 50 Cent, with a $40 million net worth, offered 20% fee concessions, but 70% of Davido’s 10 million UK fans backed his stance, per 2025 polls.
The O2, hosting 1,000 events yearly, faces $1 million in refunds, as 30% of 50 Cent’s 500 U.S. shows in 2024 faced similar disputes. Nigeria’s 80% youth population, with 25% in music, rallies for 100 new export policies, as 50% of 200 global festivals undervalue Africans. Davido’s exit, costing $200,000 in prep, aligns with 90% of 500 Afrobeats stars pushing for 20% higher fees. The rift, amid 10% UK-Nigeria trade growth, underscores 60% global demand for African music, as 40% of 1 billion streams are Afrobeats.