Dangote Group Named Africa’s ‘Most Admired’ Brand

 The Dangote Group, Nigeria’s leading industrial conglomerate, was named Africa’s Most Admired Brand for 2025 by Brand Africa, a pan-African research initiative, during an award ceremony in Johannesburg on May 20, 2025.

The recognition, based on a continent-wide survey of consumer preferences, highlights Dangote’s dominance in sectors like cement, sugar, and refining, as well as its contributions to economic development and job creation. The group, founded by Aliko Dangote, Africa’s richest man, edged out competitors like MTN and Coca-Cola, securing the top spot for the third consecutive year.

The award reflects Dangote’s strategic expansion and resilience amid economic challenges, including Nigeria’s currency volatility and fuel subsidy removal. The Dangote Refinery, a $20 billion project in Lagos, has been a game-changer, producing petrol and diesel to reduce Nigeria’s reliance on imports. The group’s investments in agriculture, through initiatives like the Dangote Fertiliser Plant, have also boosted food security, while its foundation has supported health and education programs across Africa. The survey praised Dangote’s brand equity, driven by its commitment to quality, innovation, and corporate social responsibility.

The recognition has bolstered Dangote’s global profile, with Aliko Dangote dedicating the award to the group’s workforce and African consumers. However, the company faces scrutiny over its market dominance, with critics alleging monopolistic practices in the cement industry. The award has sparked discussions about the role of African brands in driving economic self-sufficiency, with Dangote pledging to deepen investments in renewable energy and technology. The achievement underscores Nigeria’s growing influence in African business and the potential for homegrown brands to compete globally.