Binance Unveils ‘Binance Junior’ To Teach Kids Crypto Savings Under Full Parental Control

Binance has launched Binance Junior, a new sub-account system designed for children and teenagers aged 6 to 17, marking the company’s most ambitious push yet into family-focused digital finance and early crypto education.

The feature gives young users controlled exposure to digital assets, while placing parents firmly in charge of all activity carried out on the account.

Just like traditional junior savings accounts offered by banks in Kenya, Binance Junior is built around the idea of helping children learn about saving, but this time in a digital-first environment.

A savings tool, not a trading platform

Unlike the main Binance app, Binance Junior is intentionally stripped of trading features. Children cannot buy, swap, or sell any tokens on their own. Instead, the product is anchored around Flexible Simple Earn, allowing kids to save and earn interest in a guided, highly restricted system.

Parents create and manage the sub-account from their primary Binance dashboard. They can fund it directly or through on-chain transfers, and they receive notifications for every action carried out from the junior profile.

For families worried about risks, Binance says the interface children see has been simplified and redesigned, removing charts, markets and advanced tools that could make digital assets feel like a gambling space. Parents can also disable the account instantly if needed.

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While older teens (13+) may be able to initiate certain transfers depending on local regulations, they cannot send funds to unrelated adults, a safeguard meant to block scams, coercion, or peer-pressure money movements.

Expanding the learning experience

To complement the app, Binance has published ABC’s of Crypto, a book that explains blockchain, security, and digital assets in simple language. The exchange says both the book and the junior sub-account are part of a long-term effort to build financial literacy within families.

Binance co-CEO Yi He described the initiative as a way for parents to responsibly introduce children to the future of money, while reinforcing healthy savings habits. She said the goal is to help families “build crypto wealth and savings for the next generation.”

The launch is especially relevant in Kenya and other African markets where digital finance is already mainstream among young people, yet safe crypto products for minors have been non-existent.

By removing trading and focusing strictly on savings, Binance appears to be responding to long-standing concerns about exposing minors to crypto volatility.

Binance Junior is now available in select countries via the Apple App Store and Google Play Store. Parents must complete KYC on their main account before setting up a junior profile.