Nigerian Afrobeats sensation Ayra Starr is facing intense backlash on social media after she posted—and later deleted—a video promoting a song by controversial singer Naira Marley, who has been largely “cancelled” by the Nigerian public following allegations surrounding the death of his former signee, Mohbad.
The video, which featured Ayra Starr vibing to the song, immediately sparked outrage among fans and critics alike. Social media users flooded Twitter (X) with reactions, accusing the Sabi Girl crooner of endorsing an artist many believe played a role in the harassment and alleged mistreatment of the late Mohbad. The uproar forced Ayra Starr to take down the video, but the damage had already been done, as her name quickly trended alongside Naira Marley’s.
Naira Marley has been facing severe public scrutiny since Mohbad’s tragic and mysterious death in September 2023. Following the singer’s passing, allegations surfaced that Marley had bullied, cyberstalked, and mistreated Mohbad, accusations that fueled nationwide outrage. The controversy led to a significant decline in Marley’s fanbase, endorsements, and music engagements, with many Nigerians boycotting his songs and calling for his arrest.
Despite the backlash, Ayra Starr has yet to issue a statement addressing her promotion of Naira Marley’s music. Some fans have defended her, suggesting that she may not have foreseen the intensity of the reaction, while others insist that as a public figure, she should be more conscious of the sensitivities surrounding certain individuals in the industry.
This incident raises further questions about “cancel culture” in Nigeria’s entertainment industry and whether certain artists can ever fully recover from public disgrace. Meanwhile, Ayra Starr’s silence continues to fuel speculation about where she truly stands on the Naira Marley controversy.
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