Australia sees a 15% increase, with the Disc Edition now A$799.99 (up from A$699.99) and the Digital Edition A$649.99, starting April 20. Sony, which sold 65 million PS5 units globally by March 2025, cited a 10% yen depreciation and a 5% AUD drop against the USD since 2024, alongside $200 million in chip cost spikes.
The move, Sony’s third PS5 price adjustment since 2020, sparked debate among 45 million monthly active users, with Japan’s 15% gaming market share hit hardest, PS5 holds 60% console sales there, per Famitsu. Australia’s 2 million PS5 owners face a tougher hit amid 4% inflation, though Sony assured no changes in the U.S., EU, or Nigeria, where 500,000 units shipped in 2024.
Retailers like JB Hi-Fi reported stable stock, but pre-order demand for the PS5 Pro, launching November 2025 at $699, dipped 8%. Sony’s shares rose 3% on Nikkei, signaling investor confidence, yet analysts warn of a 5% sales dip if prices spread globally. Gamers await Sony’s promised “value bundles” to offset costs, as titles like God of War VI drive 2025’s $20 billion revenue goal.