Veteran Nollywood actress Jaiyeola Kuti has voiced her concerns over the growing trend of actors and filmmakers resorting to dance routines as a primary method of promoting their movies.
In a candid discussion, Kuti expressed that while innovation in marketing is essential, the over-reliance on dance challenges and skits is becoming monotonous and may not effectively capture the essence of the films being promoted.
Kuti emphasized the importance of diversifying promotional strategies to include more substantive content that reflects the depth and quality of Nollywood productions. She encouraged her colleagues to explore creative avenues that resonate more authentically with audiences, rather than following fleeting trends that may not have a lasting impact.
Her remarks have sparked a broader conversation within the Nollywood community about the effectiveness of current promotional tactics and the need to balance entertainment with meaningful engagement. As the industry continues to evolve, stakeholders are reflecting on how best to showcase their work in a way that honors the craft and appeals to a diverse audience.