Renowned actress and filmmaker Iyabo Ojo has responded to critiques regarding the use of dance routines and comedic skits in promoting Nollywood movies.
Drawing a parallel to global brands, Ojo stated, "If Coca-Cola still advertises, why shouldn't I?" highlighting the necessity of continuous and innovative marketing strategies regardless of an entity's established status.
Ojo elaborated that in today's fast-paced digital landscape, engaging content such as skits and dance challenges are effective tools to capture audience attention and generate buzz around new releases. She argued that these methods not only entertain but also create interactive platforms for fans to connect with the film and its characters before its official release.
While acknowledging that some may find these tactics unconventional, Ojo emphasized that adaptability and creativity are crucial in the ever-evolving entertainment industry. Her stance has ignited discussions among industry professionals about balancing traditional promotional methods with modern, trend-driven approaches to maximize reach and audience engagement.